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verschenen in 2012
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Consumer Behavior, Global Edition Bart Thoonen verschenen in 2012Consumer Behavior, Global Edition van Michael Solomon and Cristel Russell is an English language study book on consumer behavior. This book focuses on understanding the processes behind choosing, buying, using, and disposing of products and services. It is suitable for students in higher education who want to deepen their knowledge of marketing, market research, and economic disciplines. The Global Edition covers factors that influence our consumer
