Entrepreneurial Marketing: How to Develop Customer Demand ISBN 9789463173865 the mobile Cambridge One Digital

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Entrepreneurial Marketing: How to Develop Customer Demand ISBN 9789463173865 the mobile Cambridge One DigitalEntrepreneurial Marketing: How to Develop Customer Demand Edwin J. Nijssen is an English language textbook that focuses on developing customer demand for innovative products. This book is intended for students in higher education who are concerned with marketing strategy, entrepreneurship, and entrepreneurial marketing. The book addresses the question of how, as an entrepreneur, you can create a market for innovative products that do not yet exist.