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The Routledge Companion to Arts Marketing Michael Gunder Format: hardcover

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Format: hardcover

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The Routledge Companion to Arts Marketing Michael Gunder Format: hardcoverThe Routledge Companion to Arts Marketing provides an overview of sales and marketing management within the arts and cultural sector. This textbook is intended for professionals and students seeking deeper insight in this field. It aligns with current developments and practice oriented applications. The publication is practically usable in higher education, depending on the program and the chosen level of study. Due to the clearly formulated content,

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