Soft Color 10B Pastel Beige Blonde Foil These new shade formulas were

These new shade formulas were possible by leveraging for the first time our proprietary artificial intelligence

AG BigWigg Volume Factor

and protecting from environmental stressors and heat damage

It is the only oxidative permanent hair dye molecule to replace PTD and PPD that reduces the risk of developing a new allergy to hair colour while delivering uncompromised colour performance

Leaves hair hydrated and vibrant

Soft Color 10B Pastel Beige Blonde Foil These new shade formulas wereGoldwell Soft Color Semi permanent Foam 10B Pastel Beige Blonde Soft Color is a semi permanent color foam formulated with direct dyes which produce intensive, vibrant results. Soft Color can quickly and easily be applied with a variety of application techniques! Who is Soft Color is ideal for? Effectively refreshing color and colored streaks between salon visits. Experimenting with new shades. Blending minimal grey hairs. Features & Benefits