During 2024 and 2025, the GLP-1 class was increasingly defined by expanded use cases and approvals, with existing drugs gaining indications including cardiovascular risk, sleep apnea and kidney disease
While the EVOKE and EVOKE+ findings did not yield positive results, it remains possible that any benefits of this or other GLP-1 drugs would require different approach to testing, such as prevention rather than treatment trials
Thus, they are becoming a preferred choice among healthcare providers
We loved that the intensity of the song reinforced the message, matching the physicality and motion of the spot while signaling that this was about confronting stigma and speaking loudly in a category thats often treated quietlycreating an auditory signature that could carry across the broader campaign
Still some questions In the past decade, GLP-1 drugs have revolutionized weight loss and diabetes treatment