The supply crisis that plagued Ozempic and Mounjaro in 2023-2024 proved that manufacturing capacity is just as important as clinical data
The key to future success will be adapting product selections and marketing to line up with the new health-focused mindset of this growing group of shoppers.
Nutrient-dense foods such as yoghurt, produce and nutrition bars remain a big hit with consumers looking to eat well, as do those pre-made meals that are high in protein or fibre
Current NICE guidance (NG49) emphasises lifestyle modification as the primary treatment for NAFLD, including weight loss, dietary changes, and increased physical activity
Foods such as poultry, beef, fish, and eggs provide amino acids like cysteine and methionine, which are used by the body in the natural production of glutathione