GLP1 beverage summary: Key trends shaping the market GLP1friendly beverages are forecast to hit $3.48bn by 2033, driven by hydration and protein demand Consumers increasingly seek electrolytes, whey protein, fibre and collagen in convenient drink formats Brands such as Danone, Nestl, Absolute Collagen and PortionIQ are rolling out targeted GLP1 formulations Digestive tolerance, hydration support, and leanmass preservation are top formulation priorities The rise of oral GLP1 drugs is expected to expand the market further, accelerating beverage innovation Drinkable yoghurts, protein-packed shakes, and collagen coolers have been given a GLP-1 glow-up
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