This ramp helps you transform Doric, something thats only capable when you attack with her and pay two mana
While it normally provides the equipped creature with a +1/+1 counter whenever another creature dies if the equipped creature is a vampire, this number of counters gained this way is doubled, allowing for a single vampire to grow into a massive threat for a minimal cost.
Frodo, Adventurous Hobbit, Mentor of the Meek, Lobelia, Defender of Bag End, Savvy Hunter, The Gaffer, Night's Whisper, Harmonize, Trading Post, Well of Lost Dreams, Dawn of Hope 10 card draw
That anthem boost is really good too, great investment on a 2-drop
It's basically cheating (or, more precisely: a color pie break) that lets red decks get rid of problematic cards like enchantments and guarantees that its target gets out of sight and out of mind, but runs the risk of replacing it with something even worse