Selling The Night: When Club Culture Meets Brands, Advertising and the Creative Industries (BOOK) Rat Race Mihai Popoviciu

Mihai Popoviciu

four-sided excursion into forest-ambient romanticism

This technical masterpiece from the London-based drummer bridges the gap between sophisticated jazz arrangements and heavy broken beat syncopation

Mastered by Matt Colton

Pressed on 140g black vinyl in a premium reverse board sleeve with download code included

Selling The Night: When Club Culture Meets Brands, Advertising and the Creative Industries (BOOK) Rat Race Mihai PopoviciuAndy Crysell examines the relationship between club culture and the wider creative economy for Velocity Press, tracking how after dark creativity influences media, advertising, design, gaming, fashion and beyond. Drawing on over 100 interviews with DJs, promoters, marketers and academics, this book explores the complex dynamic between dance music and brands, seeking a more symbiotic future for both.